My task involves creating a new platform to unite the Hypebeast community with blockchain technology, decentralized finance (DeFi), non-fungible tokens (NFTs), and other emerging technologies.

I thoroughly analyze similar websites for design and functionality inspiration, map out the user journey, and provide the high-fidelity prototype. I develop a cohesive design system and aid in creating Lottie SVG animations for website integration. Collaborating closely with developers, I perform usability and UI testing to collect feedback, ensuring the design is effectively implemented in the final product launch.